24-year-old creator Nara Smith rejects the "tradwife" label she's carried for four years on Call Her Daddy — the same week, Dazed documents a younger wave of 19-year-olds actively claiming that same label as a selling point.
"His natural aegyo is so refreshing" starts showing up under comments for everyone from English footballers to American actors — aegyo being, by definition, a performance on request.