"His natural aegyo is so refreshing" starts showing up under comments for everyone from English footballers to American actors — aegyo being, by definition, a performance on request.
A K-pop fandom term for performed cuteness has spent weeks migrating into mainstream comment sections, praising celebrities for their "natural aegyo" — a phrase that quietly contradicts itself.
A cult fetish label dormant for thirty years relaunches with legendary club night Batcave — its founder's proudest memory being "zero brand awareness," now preserved in a bylined feature.